TOMATO SEEDS MARKET ANALYSIS

The global tomato seeds market was valued at US$ 1,224.2 Million in 2022, and is expected to register a CAGR of 7.30% and is anticipated to reach at US$ 2,150.4 Million in terms of revenue over the forecast period (2023– 2030).

Among plant growth habits, the determinate & semi-determinate segment accounted for the largest market share in the tomato seeds market in 2022. Determinate & semi-determinate tomato plants are shorter in height with strong stems. These tomato types are also called self-topping or self-pruning types. The popular varieties of these tomato seeds include Lizzano F1, Crimson Cherry F1, Crimson Crush, and Crimson Beefsteak. Determinate tomato plants require less maintenance, but can only produce a limited amount of fruits. Determinate varieties are optimal for production in the fall season, although their application during spring can ensure a heavy and early harvest. Determinates have flower clusters that occur at every alternate node or at every node. These plants can bear flowers and fruits within a short period of time.

Driver:

• Increasing consumer awareness regarding health benefits of tomato seeds: Owing to an increasing consumer awareness regarding health benefits of tomato seeds. Major companies around the world are focused on investing on research and development of new varieties of tomato seeds and on conducting different breeding programs for the new varieties of tomato seeds. This in turn, is expected to boost the market growth over the forecast period.
• According to MDPI (Multidisciplinary Digital Publishing Institute) journal, in March 2022, Proteins in tomato seeds range from 22.2% to 40% on a dry weight basis. In terms of total amino acids, tomato seeds have high glutamic acid and aspartic acid contents. These amino acids are known as umami taste amino acids, suggesting the use of tomato seeds for developing products rich in umami flavors for both vegetarians and non-vegetarians. Studies have also shown that arginine, threonine, lysine, and leucine are the predominant essential amino acids present in tomato seeds.

Restraint:

• High price of seeds used for greenhouse-produced tomatoes: The price of seeds used for greenhouse-produced tomatoes is comparatively higher than the cost of seeds used in natural environment. Therefore, tomato seed producers have to bear high costs for purchasing tomato seeds suitable for production in greenhouses, which is expected to hamper the market growth.
• For instance, on 6 March 2023, Kraft Heinz is the latest global consumer packaged goods group to report a strong double-digit jump in the fourth quarter of 2022. However, the U.S.-based supplier forecast much slower growth and softer profits in 2023 as it remained under pressure from higher costs. The Kraft Heinz company said it would lean further on pricing and efficiencies to ease pressure on margins. Tomato costs are likely to be a particular source of concern for Heinz with prices increasingly volatile in the past two years. In November 2022, prices of consumer packaged goods in Europe were up 14% year on year, according to EU Commission data, well above the five-year average.

Global Tomato Seeds Market- Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 pandemic is the greatest global humanitarian challenge the world has faced since World War II. The virus had spread widely, and the number of cases was rising daily as governments work to slow its spread. The COVID-19 induced lockdown in world was a huge economic shock, it stalled the economy with complete closure imposed on enterprises across all sectors. Even though agricultural activities were exempted, in the initial phases of the lockdown the agriculture value chain also faced large-scale disruptions. Due to restrictions imposed on movement of men/material and closure of shops, availability of agri inputs viz. seeds, fertilizers, pesticides, fodder, and so on declined in the range of 9 to 11%. However, after COVID-19 the agriculture market is growing now across the world.

Segmentation Analysis:

The global tomato seeds market segmented by product type and by plant growth habit. By product type it is segmented into hybrid tomato seeds and open pollinated tomato seeds/ heirloom tomato seeds. By plant growth habit it is segmented into determinate and semi-determinate, indeterminate. The global tomato seeds market analysis conducted across Asia Pacific, North America, Latin America, Europe, Middle East, and Africa.

Figure 1. Global Tomato Seeds Market Share (%), By Product Type, 2022

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Among product type, the open pollinated/heirloom tomato seeds segment accounted for 60% significant market share in the global tomato seeds market in 2022. Open-pollinated tomato seeds can be easily produced. Moreover, a single plant can produce thousands of seeds. High economic yields can be achieved using open pollinated seeds under less favorable growing conditions & lower crop inputs.

Figure 2. Global Tomato Seeds Market Share (%), By Region, 2022

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North America accounted for the largest market share in 2022, owing to increasing consumption of fresh and processed tomatoes. Followed by Asia Pacific, Europe, Middle East, Latin America and Africa.

Recent Development:

• On 19 January 2023, Nestled in the western region of the Netherlands, Syngenta Vegetable Seeds is quietly innovating and creating the future of tomatoes at Tomato Vision. With consumers, growers, and future advancements in mind, researchers are taking the possibilities for tomatoes to all new heights. 
• On October 2022, Syngenta Group honored as top agriculture employer for sixth consecutive year in 2022 Science magazine survey; ranked No. 5 overall.
• On September 2022, Bayer vegetables enhancing production of processing tomatoes in California.
• On 14 April 2022, Enza Zaden Asia officially inaugurated its latest investment in Sauk, Malaysia: an R&D infrastructure facility. It is made to have a conducive working environment along with state-of-the-art R&D seed processing and research facilities.

Major Players:

Major players operating in the global tomato seeds market include, BASF SE, Groupe Limagrain, Syngenta AG, Abundant Seeds Pty Ltd., Sakata Seed Corporation, Bayer AG, Advanta Seeds, Bejo Zaden BV, Enza Zaden, and Takii & Co., Ltd.

Market Definition:

Tomatoes can be effective for lowering blood pressure, strengthening immune system, and improving skin health. Tomatoes contain potassium, which help to maintain blood pressure by relaxing the walls of blood vessels. Tomato seeds are a source of Vitamin C, which helps to improve immune health and maintain healthy skin. Dietary fibers present in tomato seeds help in normalizing bad cholesterol levels. Furthermore, tomato seeds contain digestive amino acids, which can improve the digestion process.