Tissue Towel Market, By Product Type (Roll Towel, Folded Towel and Boxed Towel), By Application (Personal Care, Home Care, Healthcare and Hospitality), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmacies/Drug Stores, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Published In : Feb 2025

Code : CMI1619

Pages :121

Formats :

Excel and PDF

Industry : Consumer Goods

Tissue Towel Market Size and Trends

The tissue towel market is estimated to be valued at US$ 54.53 Bn in 2025 and is expected to reach US$ 65.75 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 2.7% from 2025 to 2032.

Tissue Towel Market Key Factors

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The widespread use of bath and kitchen towels in households and commercial buildings such as hospitals, hotels and offices has been the major factor contributing to the growth of the tissue towel market globally. The market has been witnessing notable growth in developed regions, such as North America and Europe, due to increasing health awareness and changing lifestyles of consumers. Consumers prefer premium and innovative products with added benefits such as softness, absorbency, and durability. Various product launches catering to consumer demand along with lucrative marketing strategies by key players is also a key trend prevailing in the market. For a hygienic and better lifestyle, consumers are willing to pay more for quality tissue towels which has been benefiting the market growth. Convenience remains the primary factor driving demand from both residential and commercial sectors.

Increasing hygiene consciousness

With growing awareness about health and hygiene, consumers are paying more attention to cleanliness and proper sanitation. Use of tissue towels has increased significantly as people want to ensure their surroundings are clean and germ-free. Tissue towels have become a necessity in public restrooms, households, offices, and other places where proper hand drying is important after washing hands. Their absorbent quality allows users to dry hands thoroughly without any moisture left behind. Several campaigns by health organizations to promote hand washing at regular intervals have made people more cognizant about using a fresh tissue towel each time. The availability of tissue towels at all public conveniences further reinforces their use instead of other traditional methods of drying hands. With hygiene emerging as a priority, consumer behavior has evolved to adopt tissue towels on a daily basis in their life. This rising hygiene consciousness is fueling strong demand and acting as a key driver for the growth of the tissue towel market.