TISSUE TOWEL MARKET ANALYSIS

There are several alternatives available to consumers which are providing tough competition to tissue towels. Paper towels which are thick, strong and reusable are widely used in households and commercial establishments for cleaning and drying purposes. Unlike thin tissue towels which get torn easily, paper towels are durable and can be used multiple times before getting discarded. Their reuse ability means paper towels induce less waste generation as compared to tissue towels. Another widely used alternative are cloth towels which are made of cotton or other fabric materials. These towels are washable and reusable numerous times before replacement. They prove to be extremely cost effective for users in the long run compared to constantly purchasing tissue towels.

Market Opportunities: Targeting emerging economies

Many developing nations in Asia Pacific and Africa are experiencing rapid urbanization and rising incomes. As living standards improve in these regions, there is increasing demand for hygienic and convenient paper products. Tissue towels offer a more sanitary alternative to cloth towels that were traditionally used. Several factors are driving this change in consumer behavior. Easy accessibility and affordability of tissue towels via widespread retail channels is encouraging trial among new users. Further, health awareness is also on the rise in emerging cities as people recognize the role of hygiene in preventing spread of diseases. The COVID-19 pandemic has further highlighted the importance of sanitation and use of disposable articles. International organizations like WHO have actively campaigned about hand washing and use of towels/tissues. This is influencing purchasing decisions in emerging nations.