TISSUE TOWEL MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Increasing working population propelling tissue towel uptake

The large working populace constitutes a significant portion of tissue towel consumption. With more people joining the workforce, tissue towels have become an important amenity provided by employers to enable hygienic hand drying for staff at offices and workplaces. The fast pace of current professional life leaves little time for other options, making tissue towels a perfect solution for quick drying. Their portability allows users to carry a tissue towel conveniently while commuting between locations. Busy work schedules coupled with growing health awareness have made tissue towels an indispensable companion for the working community. Various professional establishments ranging from IT parks to manufacturing units recognize the importance of adequate provision of tissue towels and ensure their availability across all employee touchpoints. The expanding working demography worldwide is proportionally elevating demand for tissue towels to meet their unique needs. This driver of an increasing workforce substantially props up the adoption rate and widespread usage of tissue towels.