TISSUE PRODUCTS MARKET ANALYSIS

Regional Analysis

• In 2016, North America was the largest tissue products market, owing to new product launches, technological innovations, and presence of major market players such as Kimberly-Clark Corporation and Procter & Gamble Co. among others. For instance, in September 2014, Kimberly-Clark Corporation launched Scott Naturals Tube-Free bath tissue in the U.S. Furthermore, many manufacturers are focusing on using recycled papers to minimize environmental pollution. According to the American Forest and Paper Association, in 2016, around 90% of manufacturers in the U.S. used recycled paper for manufacturing of tissue products.
• Asia Pacific is the fastest growing region in the global tissue products market, owing to increasing demand of tissue products from countries such as China and India. According to the Indian Paper Manufacturers Association (IPMA), manufacturing of tissue products in India was 16.63% in 2015 - 2016. Furthermore, increasing manufacturing capacity of tissue products by market players is fueling growth of the market in this region. For instance, Hengan Group expanded tissue production capacity in China by 50 thousand tons per year in January 2018.