TISSUE PAPER MARKET ANALYSIS

Tissue Paper MarketSize and Trends

The global tissue paper market was pegged at 79.0 Billion tons in 2022 and is expected to exhibit a CAGR of 6.80% in terms of volume over the forecast period (2023-2030), and is expected to reach 133.7 Billion tons by 2030.

Market- Trends

Figure 1. Global Tissue Paper Market Share (%), By Region, 2022

North America held the largest market share in the global tissue paper market in 2022. This is attributed to growing health awareness and increasing healthcare spending, which is propelling the growth of the tissue paper market in this region. Asia Pacific is the fastest-growing region in the global tissue paper market owing to increasing demand from countries such as China and India. Furthermore, increasing the manufacturing capacity of tissue products by market players is fueling the growth of the market in this region.

Figure 2. Global Tissue Paper Market Share (%), By Product Type, 2022

Amongst product type, the toilet tissue paper segment accounted for 35% market share in the global tissue paper market during the forecast period owing to increasing demand for toilet tissue paper across the globe followed by facial tissue/hankies, paper napkin/paper towels, kitchen and hand towel, and others.

Among distribution channel, online channels is the fastest-growing segment during the forecast period, since they allow customers to have products delivered to their doorstep. Consumers are also able to compare prices of different products on different websites and can choose from the various options. Furthermore, online channels offer options such as free shipping, home delivery, on-time delivery, easy exchange, and return in addition to discounts.