TISSUE PAPER MARKET ANALYSIS

Market Challenges And Opportunities

Driver:

Growing e-commerce platform:

The growing e-commerce platform due to the increasing demand for high-speed internet services is one of the key factors fuelling the growth of the global tissue paper market. Consumer can buy products from their home. According to India Brand Equity Foundation (IBEF), in recent years India has experienced a boom in internet and smartphone penetration. The number of internet connections in 2021 increased significantly to 830 million, driven by the ‘Digital India’ programme. Out of the total internet connections, ~55% of connections were in urban areas, of which 97% of connections were wireless. The overall e-commerce market is also expected to reach US$ 350 billion by 2030 and will experience 21.5% growth in 2022, reaching US$ 74.8 billion.

Increasing hygiene awareness among consumers:

Increasing hygiene awareness among consumers is driving the growth of the global tissue paper market. Tissue paper offers advantages such as the prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu, which in turn is driving demand for the tissue paper market. According to the Centers for Disease Control and Prevention (CDC), in 2023, the 2021–2022 influenza season was mild and occurred in two waves, with a higher number of hospitalizations in the second wave. During the 2021-2022 influenza season, CDC estimates that influenza was associated with 9 million illnesses, 4 million medical visits, 10,000 hospitalizations, and 5,000 deaths.

Restraint:

Increased concerns related to deforestation:

However, the raw material for all kinds of tissue paper is pulp derived from tree wood. In order to meet the increasing demand for paper, trees are cut widely, which has increased concerns related to deforestation. For instance, in April 2022, President Biden signs executive order to strengthen America’s forests, boost wildfire resilience, and combat global deforestation.