Increasing prevalence of tinnitus is expected to drive growth of the tinnitus management market
According to the American Academy of Audiology, in 2016, global prevalence for tinnitus varied from 5% to 42% from different studies and such high prevalence is expected to drive growth of the tinnitus management market. According to British Tinnitus Association, around 90% of the people with tinnitus have reported some kind of hearing loss. Also, patient suffering from partial deafness or hearing loss also complained about tinnitus and undergo management approaches for tinnitus treatment. This is another factor expected to drive growth of the tinnitus management market. Development of novel and innovative devices and therapies for tinnitus management would aid in market growth. For instance, mobile application-based music therapy aids in managing symptoms and effectively treat the condition through prescribed music listening experience for one to two hours a day for specific period.
Market Taxonomy
On the basis of product, the global tinnitus management market is segmented into:
On the basis of distribution channel, the global tinnitus management market is segmented into:
North America and Europe markets are expected to witness high growth owing to high prevalence of tinnitus in these regions
North America and Europe markets are expected to exhibit high growth over the forecast period. According to American Academy of Audiology, in 2014, 50 million people in the U.S. were reported to experience some form of tinnitus, while 12 million of them suffered from tinnitus. This high prevalence is expected to drive growth of the tinnitus management market in North America. In addition to this, governments in these regions are taking initiatives to standardize tinnitus treatment outcomes. For instance, the European Union in 2014, formed pan-European Tinnitus Research Collaboration Network, to establish an international standard for outcome measurements in clinical trials of tinnitus.
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