TIME TEMPERATURE INDICATOR LABELS MARKET ANALYSIS

Market Challenges And Opportunities

Increasing focus on smart pharmaceutical packaging is among key driving factors for the market growth

Pharmaceutical products are sensitive to temperature and require proper handling and care. Packaging in the pharmaceutical industry is of utmost importance. Inappropriate handling of medicines can result in serious losses and in certain cases can be hazardous for the life of the consumer. Smart pharmaceutical packaging not only involves offering information of tracking and verifying the products contents, but also, verifying if the level of temperatures being maintained throughout the value chain of the product. Therefore, adoption of time temperature indicators is increasing in pharmaceutical packaging. This is expected to aid in growth of the market.

Lack of awareness is one of the major factors hindering the global market growth

Time temperature indicator labels have high application scope in the food and beverage industry. Irrespective of the high scope of these indicators, awareness regarding time temperature products is very low. Use of conventional methods of judging freshness of food items with mere concoction and apparent food quality is still being practiced widely. Industries such as dairy, food, and meat in developed economies such as Europe and North America have started using these labels, whereas in emerging economies such as that in the Asia Pacific, Middle East, and Africa awareness about this technology is significantly low, which is a major restraining factor for growth of the market.