THAUMATIN MARKET ANALYSIS

Thaumatin MarketSize and Trends

Global Thaumatin Market outlook:

• Owing to growing demand for natural flavored food products and beverages, North America held the highest share by volume in global thaumatin market in 2016. In the U.S., thaumatin is widely accepted as a natural flavoring agent in Coffee drinks, refreshing drinks, yoghurts, chewing-gum, jams, and jellies, which is expected to fuel market growth.
• Europe held second-largest share in global thaumatin market due to wide acceptance of thaumatin as a sweetener by European Federation. The favorable regulations and rising consumer awareness regarding ingredients used in the processing of food products is expected to drive market demand. In addition to this, technological advancements also stands to be one of the key factors contributing to market growth. For instance, the development of low cost thaumatin by Unilever by the process of inserting thaumatin producing genes into bacteria.
• Africa is a matured market for thaumatin, as thaumatin fruits are widely harvested in western Africa region and mainly used to sweeten food products. Some of the key markets in the region are Ghana and Nigeria.