THAUMATIN MARKET ANALYSIS
The major drivers of the market are growing demand for low calorie dairy products and continuous research on application of thaumatin in other products such as toothpastes and other oral care products. The restraining factors are concentrated cultivation of thaumatin only in Africa and lack of consistency among food regulations globally. In Europe and Asia Pacific, thaumatin is classified as sweetener by the regulatory bodies, whereas FDA has permitted its use only as a flavor enhancer.
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