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Rising vegan & flexitarian population
The rising health consciousness among people around the world coupled with growing awareness about the environmental impact of meat consumption is driving more individuals to adopt vegan and flexitarian diets.
This paradigm shift towards plant-based eating has significant implications for the textured vegetable protein market. Textured vegetable proteins such as soy, wheat, and pea proteins are increasingly becoming popular alternatives to meat as they can mimic meat fibers and textures when processed. Food manufacturers are proactively developing vegan meat analogues and other meat substitutes using textured vegetable proteins to cater to the dynamic preferences of modern consumers. For instance, according to the UN's Food and Agricultural Organization (2020), over 50% of EU consumers try to limit their meat intake and one in six EU citizens self-identify as flexitarian.
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