TEETH WHITENING PRODUCTS MARKET ANALYSIS

Teeth Whitening Products Market, by Product Type (Whitening Toothpaste, Whitening Gel & Strips, Whitening Light Devices, Whitening Pen, and Others (Whitening Trays, Whitening Rinses, and Others)), by End User (Men, Women, and Kids), by Distribution Channel (Hypermarkets & Supermarkets, Pharmacies, Online Channel, and Others (Convenience Stores, Grocery Stores, and Others)), and by Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

MARKET DYNAMICS

Increasing consumer awareness about self-grooming & oral hygiene are major factors that are expected to drive growth of the global teeth whitening products market. For instance, according to a report published by Cosmetics Europe in 2017, oral care products were considered as high priority personal care products in Europe, with 94% of the people considering oral care products to be important in daily lives.
Growing demand for herbal oral products is creating potential growth opportunities for herbal teeth whitening products. Oral products contains chemical ingredients such as alcohol, essential oils, chlorhexidine, and others. Moreover, long term usage of such products results in alteration of taste sense, dryness or irritation of oral tissues. Therefore, demand for herbal teeth whitening product is expected to increase over the forecast period.