Leading Companies
KEY PLAYERS OPERATING IN THE MARKET
- Key players operating in the global teeth whitening products market include The Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, Johnson & Johnson, GlaxoSmithKline PLC, Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Lion Corporation, Ultradent Products Inc., Brodie & Stone, KöR Whitening, GLO Science, Beyond International Inc., and Koninklijke Philips N.V. among others
- Leading key players are focusing on product launches, in order to strengthen their product portfolio. For instance, in May 2019, Colgate-Palmolive Company launched at-home teeth whitening kit. This product consists of a rechargeable mouthpiece device, charging case, and teeth whitening serum.