TEA MARKET ANALYSIS

Tea Market, By Tea Type (Black Tea, Green Tea, Herbal Tea, Oolong Tea, and White Tea), By Tea Form (Loose Leaf Tea, Tea Bags, and Tea Capsules/Pods), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Tea Shops, Online/E-commerce, Foodservice/HoReCa, and Direct-to-Consumer), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

In January 2024, Chai Sutta Bar launched a new tea brand called Maatea. This exciting addition to its product lineup aims to cater to tea enthusiasts looking for unique and flavorful tea experiences.
In June 2024, Lipton unveiled its new Green Tea Portfolio, designed to offer consumers a variety of refreshing and health-focused options. This launch reflects Lipton's commitment to promoting wellness and enhancing the tea-drinking experience.
In 2022, Dabur India Limited launched Dabur Vedic Tea, a premium black tea infused with over 30 ayurvedic herbs known for their health benefits and immune-boosting properties
In 2022, Tata Consumer Products expanded its green tea portfolio by launching Tetley Green Tea with Tulsi flavor. This new offering combines the health benefits of green tea with the revered herb Tulsi, known for its numerous wellness properties.