TABLET MARKET ANALYSIS

The global tablet market is currently facing intense competition and price wars which are posing significant challenges for companies. There are now dozens of tablet manufacturers competing aggressively for market share which has led to a continuous drop in tablet prices. Major players like Apple, Samsung, and Amazon are regularly lowering the prices of their portfolio of tablets to gain an edge over competitors. Additionally, low-cost tablets from Chinese manufacturers are further intensifying the price pressure. This heavy price competition has reduced profit margins for companies and made it difficult to recover costs. It is also challenging for brands to differentiate their products now as specs and features have become quite similar across tablets. If the price wars continue, it could impact R&D spending and innovation in the long run for sustained growth of the market.

Growing Popularity of Tablets in Healthcare and Entertainment

One of the major opportunities for the global tablet market is the growing popularity of tablets in the healthcare and entertainment industries. Tablets are increasingly being used by healthcare providers and patients for various medical applications like accessing medical records, health monitoring, remote checkups, medical imaging etc. This is expected to drive significant sales growth. Similarly, tablets offer an engaging platform for entertainment consumption on the go. Streaming media services, digital news platforms, and mobile gaming are thriving on tablets. Entertainment companies are innovating unique content and interfaces optimized for tablets. As healthcare and entertainment needs continue expanding, there will be durable opportunities for OEMs to focus on specialized tablets addressing these domains with customized features and services. This can help open up new revenue streams.