TABLET MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Affordable Prices and Wide Variety of Tablets

The expansive portfolio of tablets available across different price ranges has made them very accessible devices for people from all economic segments globally. Entry-level tablets are now available at throwaway prices, making them impulse purchases even for budget-conscious customers. On the other hand, premium tablets by top brands offer cutting-edge specifications and features at competitive costs.

Manufacturers like Apple, Samsung, Amazon, and Lenovo offer diverse tablet lineups catering to different needs - be it for work, entertainment, or education. In the affordable tablets category, presence of android tablets from reputed brands starting at 100-150 USD price point has boosted sales tremendously. Customers have a wide assortment to choose the right device matching their budget and requirements. With constant upgrades, even basic tablets now deliver seamless performance for average usage.

Additionally, regular price drops and frequent deals especially during online sales seasons have further enhanced tablet affordability. Loyalty programs and bundle offers including accessories/subscriptions bundled are common marketing strategies used to hook customers across regions. Refurbished and used tablets are also a cost-effective option for those looking for best value. The pricing and purchase flexibility provided by tablets have turned them into a mass-market product with universal appeal.