SYNTHETIC LACE FRONT WIGS MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

The market in North America holds a major revenue share in the global market followed by Europe, owing to the rapid adoption of synthetic lace front wigs among chemotherapy patients and the high adoption of curl synthetic hair wigs among individuals in many countries in these regions.

In addition, high popularity of several colours of synthetic lace front wigs such as purple, pink, and others among individuals in countries such as the U.S., Canada, Germany, France, and the UK in these regions.

The market in Asia Pacific is expected to register the fastest growth in the global market, owing to high personal grooming concerns among individuals and the high influence of social media and other channels, especially among the young generation in countries such as India and China.

The market in Latin America and the Middle East & Africa is projected to witness average growth in terms of revenue, owing to high awareness of Swiss lace and French lace wigs in countries.

Market Restraint

Wig, especially human hair wig being reactive to the climate change which leads to frizzy, limp or dry depending on the weather, thus creates a discomfort among a large number of consumers. Likewise, most wigs available in the market often require regular maintenance, thus resulting in repelling consumers to use the products. Therefore, these are few of the major factor which may hamper the market growth.