SWIMWEAR MARKET ANALYSIS

Regional Analysis

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North America has dominated the global swimwear market for many years. The region is expected to hold 34.4% of the market share in 2024. With the presence of major brands and retailers, the U.S. accounts for the largest market share in the region. Consumers in the U.S. and Canada have come to expect a wide variety of stylish and fashionable swimwear choices. Leading brands like Speedo, Nike and Abercrombie & Fitch invest heavily in product innovation and marketing to cater to the tastes of North American consumers. In addition, the warm climate and prevalence of beaches, swimming pools and water parks have firmly established swimming and related activities as popular pastimes. This active lifestyle continues to fuel the demand for high-quality and fashionable swimwear.

One region that has emerged as a fast growing market for swimwear is Asia Pacific. In particular, China and India are developing into sizable markets. Rapid economic growth has created a new middle class population with rising disposable incomes in these two countries. More consumers are able to afford premium international brands as well as domestic labels. They are also increasingly exposed to global swimwear trends through international travel and online exposure. At the same time, domestic swimwear companies have strengthened their design, sourcing and distribution capabilities to better serve customers within Asia Pacific.