Swimwear Market, By Material (Nylon/Polyester, Spandex, Cotton, and Others), By Product (Swimsuits, Swim Trunks, Swim Shorts, and Swim Cover-ups), By End-User (Women, Men, and Children), By Distribution Channel (Specialty Stores, Departmental Stores, Online Stores, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Jul 2024

Code : CMI5045

Pages :132

Formats :

Excel and PDF

Industry : Consumer Goods

Market Challenges: Seasonal nature of demand

The seasonal nature of demand is one of the key factors restraining the growth of the global swimwear market. Swimwear has strict seasonality associated with it as customers primarily look for these products during summer seasons when they go for beach vacations, pool parties or water-based recreational activities. However, summer is limited to only few months in a year across various parts of the world. This translates to a very limited selling window for swimwear brands and retailers. Having inventory for most part of the year doesn't generate any revenue for them, which adversely impacts their cash flows and profitability.

Market Opportunities: Emerging markets in Asia Pacific and Middle East and Africa

The swimwear market in emerging economies across Asia Pacific, Middle East and Africa holds significant potential for growth in the coming years. These regions are experiencing rapid economic development and rising disposable incomes. With improving living standards and exposure to global trends, consumers in these markets are increasingly embracing active lifestyles and water-based recreational activities. This presents a major opportunity to introduce innovative swimwear designs and styles that appeal to local sensibilities as well as global tastes.