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North America dominates the global surgical navigation system market with an estimated market share of 41.3% in 2024, due to strong presence of major industry players and higher adoption rate compared to other regions. The U.S. accounts for majority of market share in North America. owing to well-established healthcare infrastructure and increasing demand for minimally invasive surgeries. Several leading navigation system manufacturers such as Medtronic, Stryker and Brainlab have their headquarters in the U.S., driving higher R&D investments to develop advanced technologies. This has ensured that North American surgeons have access to widest range of navigation platforms for various surgical applications. Moreover, favorable reimbursement policies have encouraged higher installations of such capital-intensive surgical technologies across hospitals and clinics.
Asia Pacific region has emerged as the fastest growing market for surgical navigation system. Rapid economic development, growing medical tourism industry and rising healthcare standards can drive the regional market growth. China dominates the Asia Pacific market, owing to largest patient pool, government initiatives to modernize healthcare infrastructure and increasing collaborations between global medical device giants and local players. India is another high potential nation exhibiting double digit growth rates annually. This can be attributed to growing affluence, rising incidence of chronic diseases requiring complex surgeries and increasing focus of global players to establish manufacturing and distribution facilities. Moreover, trade agreements between various Asia Pacific countries have made import duties negligible for medical technologies, which is encouraging imports at competitive prices. Asia Pacific surgical navigation system market is expected to witness highest growth over the next five years with China and India at the forefront of adoption and utilization.
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