SURGICAL MASKS MARKET ANALYSIS

Market Challenges And Opportunities

Market Restraints:

1. Increase in preference for minimally invasive surgeries is expected to hamper the growth of the global surgical masks market. For instance, rise in preference for less invasive surgeries are expected to reduce the usage of surgical apparels such as surgical masks and others in hospitals, during operative/surgical procedures.
2. Adverse effect of surgical masks on the environment is expected to hinder the growth of the global surgical masks market. For instance, surgical masks have become an important source of PP-MP pollution in the coastal marine environment during the pandemic and will continue to be in the post-pandemic era, which may increase the risk of marine organisms for exposure to high concentration of MPs in seawater.

Market Drivers:

1. Increasing number of surgical procedures around the world is expected to boost the growth of the global surgical masks market during the forecast period. For instance, according to the American Society of Plastic Surgeons, in 2020, around 6.8 million reconstructive procedures, over 13.2 million cosmetic minimally invasive procedures, and around 2.3 million cosmetic surgical procedures were performed in the United States.
2. The outbreak of COVID-19 (pandemic) is expected to augment growth of the global surgical masks market over the forecast period. For instance, as per the Centres for Disease Control and Prevention (CDC), wearing a face mask in public places has been shown to reduce the spread of COVID-19, because those who are pre-symptomatic can spread the virus before showing symptoms. However, some face masks are more effective than others.

Market Opportunities:

1. Increasing demand for surgical masks across the globe due to the outbreak of COVID-19 is expected to offer lucrative growth opportunities for players in the global surgical masks market. For instance, in January 2021, Heartland Health announced the launch of a new style of surgical face masks to curb the spread of COVID-19 in the U.S., eradicating harmful airborne pathogens before they are inhaled to stop disease spread.
2. Growing healthcare industry in emerging economies like India is expected to offer lucrative growth opportunities for players in the global surgical masks market. For instance, In Union Budget 2022-23, the Indian Government allocated around US$ 11.28 billion to the Ministry of Health and Family Welfare (MoHFW). The government is also planning to introduce a credit incentive programme worth US$ 6.8 billion to boost the country’s healthcare infrastructure.