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Changing preferences of younger generations of HNWIs
Another key aspect affecting the superyacht demand is the evolving preferences and priorities of younger generations gradually taking over wealth from their predecessors. Often referred to as millennials or Gen Y, individuals currently aged between 25 and 40 years old who have accumulated significant wealth early in their careers through business success, inheritance, or other means are emerging as a new market force.
Surveys have found that compared to older generations of wealthy owners, younger HNWIs place greater importance on experiences, adventure and environmental/social responsibility when making lifestyle and purchasing decisions. They also prefer showcasing their status through memorable outings and activities rather than solely through tangible luxury goods or real estate holdings. Superyachts perfectly align with these evolving preferences by offering the ultimate playground and social platform to entertain friends while travelling to exotic locations worldwide
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