SUNFLOWER SEEDS MARKET ANALYSIS

One of the key challenges that sunflower seeds market is facing is the various side effects and allergies associated with the consumption of sunflower seeds. Sunflower seeds are highly nutritious but they also contain certain compounds like phytic acid which can inhibit the absorption of certain essential minerals in the body like calcium, magnesium and zinc if consumed in excess. Furthermore, sunflower seeds are one of the most common food allergens and people with seed allergies should avoid consuming them. For instance, according to a 2021 survey conducted by the American College of Allergy, Asthma and Immunology, over 40% of individuals with existing food allergies have reported restricting their intake of certain nut and seed snacks like sunflower seeds due to concerns over side effects.

Market Opportunity: Product innovation and new product launches

The sunflower seeds market provides a huge opportunity for companies to drive growth through continuous product innovation and new product launches. As consumer preferences evolve towards healthy yet convenient snacks options, there is a scope to develop sunflower seeds-based snacks and bakery products with additional nutritional value. Companies investing in R&D are coming up with innovative seed varieties that are high in nutrients like vitamins, minerals and healthy fats. According to the data released by U.S. Department of Agriculture's Economic Research Service in 2022, varieties of sunflower seeds with increased antioxidant levels and phytosterols are witnessing higher demand. This remains one of the key focus areas for sunflower seeds producers to capitalize on the market potential.