SUN CARE PRODUCTS MARKET ANALYSIS
Products containing para-amino benzoic acid (PABA) or oxybenzone as well as those containing preservatives or fragrances can cause allergy-prone skin or conditions such as acne or rosacea, which pose as restrains to growth of the sun care market.
Growing prevalence of actinic keratosis, a painful condition which has 15% chances of causing skin cancer, is also boosting demand for sun care products. For instance, according to NCB, in Europe, the U.S., and Australia, prevalence of actinic ketosis was recorded to be 4·5-60%.
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