Market Challenges And Opportunities

Global Stretch Marks Treatment Market Drivers:

Growing burden of obesity across the world to propel market growth

One of the key factors expected to augment the growth of the global stretch marks treatment market over the forecast period is the increase in prevalence of obesity across the globe. Stretch marks are often caused by rapid weight gain in a short period of time. Avoiding rapid weight gain and weight loss can help prevent stretch marks. According to the United Nations, more than one billion people across the world are obese, including 650 million adults, 340 million adolescents, and 39 million children. According to World Health Organization (WHO), by 2025, over 167 million people will become less healthy because they are overweight or obese.

Increasing number of pregnancies to augment market growth

Another factor which is driving the growth of the global stretch marks treatment market is the rise in number of pregnancies and concern about stretch marks. For instance, stretch marks often appear during or after pregnancy or during adolescence. According to the National Health Service (NHS), nhs.uk, they are common in pregnancy, affecting around 8 out of 10 pregnant women. They usually appear on tummy, sometimes on upper thighs and breasts, as pregnancy progresses and bump starts to grow. This in turn has increased demand for stretch marks treatments.

Global Stretch Marks Treatment Market Opportunities:

Increase in demand for safe and effective stretch marks treatment is expected to provide significant growth opportunities for players in the global stretch marks treatment market. For instance, with the rise in burden of obesity and increasing number of pregnancies across the world, the demand for safe and effective treatment is also increasing rapidly. In January 2021, Dermaclara announced the launch of improved Enhanced Silicone Fusion stretch mark patches & kit. With improvements to size, viscosity, reusability, and breathability, the new patches and kit have an overall increased effectiveness of 40 percent from its original design.

Rising preference for at-home topical treatments is expected to offer lucrative growth opportunities for players in the global stretch marks treatment market. For instance, topical treatments are widely adopted among women across the globe and are considered to be one of the most popular products offered by renowned brands. In October 2020, Cipla Health launched mother care range including stretch mark cream, which helps keep the skin moisturized, improves skin firmness, and minimizes the visibility of such blemishes on the surface. People worldwide prefer at-home topical treatments which are known for reducing the appearance of stretch marks.

Global Stretch Marks Treatment Restraints:

High cost of treatment to hinder growth of the market

One of the key factors expected to hamper the growth of the global stretch marks treatment market is the high cost of laser and microdermabrasion treatment. Many treatments are available, but the high cost of treatments, such as laser and microdermabrasion, is comparatively high. However, the cost of the treatment depends on whether the patients opts for surgical treatment, laser therapy, and natural remedies. Moreover, the cost of topical stretch marks treatments is comparatively less which makes them more affordable for people.

Lack of awareness among people hamper the growth of the market

Another factor which is hampering the growth of the global stretch marks treatment market is the lack of awareness among people about available treatment options. Like scars, stretch marks are permanent; treatment can make them less noticeable, but people in rural areas are less aware of the stretch mark treatment procedure. National Stretch Mark Day, celebrated on March 19 every year, is dedicated to honouring, embracing, and celebrating stretch marks.