STONE PLASTIC COMPOSITE FLOORING MARKET ANALYSIS

Market News

Recent Developments

New product launches

• In 2023, Mohawk launched its new line of SPC flooring called Naturalistics. The line features a variety of realistic wood and stone looks, as well as a number of new features, such as a patented locking system that makes installation easier.
• In 2023, Armstrong Flooring launched its new line of SPC flooring called Luxury Vinyl Tile (LVT). The line features a variety of high-end looks, as well as a number of new features, such as a scratch-resistant topcoat and a water-resistant core.
• In 2023, Mannington Mills launched its new line of SPC flooring called SmartCore. The line features a variety of stylish looks, as well as a number of new features, such as a patented locking system that makes installation easier and a wear layer that is twice as thick as standard SPC flooring.

Acquisition and partnerships

• In 2022, Armstrong Flooring (manufacturer of innovative flooring products focusing on design, performance and durability for the home and commercial applications) acquired Ergon Composite Flooring, a leading manufacturer of SPC flooring in Europe. This acquisition gave Armstrong Flooring a significant foothold in the European market, by allowing the company to expand its product portfolio.
• In 2021, Mohawk Industries (American flooring manufacturer) acquired Pergo, a leading manufacturer of SPC flooring in North America. This acquisition gave Mohawk Industries a major presence in the North American SPC market, by allowing the company to expand its product portfolio.
• In 2020, Tarkett (leader in flooring and sports surfaces for hospitals, schools, housing, hotels, offices, stores and sports fields) acquired Artoleum, a leading manufacturer of SPC flooring in South America. This acquisition gave Tarkett a significant foothold in the South American market, by allowing the company to expand its product portfolio.