STILL DRINKS MARKET ANALYSIS

Regional Analysis

North America is the most dominant region in the still drinks market, followed by Europe. Increasing health awareness in North America and Europe regarding consumption of aerated drinks has led to patrons preferring non-alcoholic and non-carbonated beverages, which in turn is expected to surge the demand for still drinks market in these regions. There is a huge demand for bottled flavor water in North America especially among the younger consumer group (aged 18-34 years old). According to the International Bottled Water Association, the U.S. bottled water market is estimated around US$ 16 billion in 2016, with an increase of 7.4% than the previous year.

Asia Pacific region is the fastest growing market where the major demand for still drinks in the region is from the emerging economies such as India and China. According to Coherent Market Insights, the energy drinks and functional drinks segment in India is expected to grow at a CAGR of over 18% and 15% over the next five years. Furthermore, the availability and consumption of conventional still drinks such as tea especially in China and India has resulted in an increasing demand for still drinks in the Asia Pacific region. For instance, in 2016, Coco-Cola launched its Fuze Tea a ready to drink beverage in South Asia Pacific in order to meet the demand for packaged conventional drinks such as tea and coffee.