STILL DRINKS MARKET ANALYSIS

Market Challenges And Opportunities

Increasing awareness regarding health issues such as obesity, due to the consumption of carbonated drinks especially amongst teenagers and young adults is a major driver for growth of the still drinks market. According to the National Health and Nutrition Examination Survey (NHANES) conducted in 2014, two out of three Americans are considered to be overweight or obese. Market players are adopting different strategies to diversify their product portfolio in order to focus on minimizing the negative effects on the environment via recycling and use of biodegradable materials. For instance, JUST Water, a manufacturer of spring water products plans to introduce a line of organic flavor-infused water in the first quarter of 2018 with biodegradable packaging.