Market Dynamics:
The growth of the stand-up pouches market is driven by the appealing appearance of the stand-up pouches and its features such as easy handling, and low cost of production, storing, and shipping. The market growth is also driven by its advantages such as improved shelf visibility, cost-effectiveness, and flexibility compared to glass products. Moreover, stand-up pouches improve the aesthetic appeal of products and provide convenience to customers for carrying products without any spoilage. However, the requirement of a large production space and huge investment in raw materials required for production of stand-up pouches are expected to hinder growth of the market.
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