SPORTS WATER BOTTLES MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

One of the most influential factor expected to stimulate market growth during the forecast period is the applications of sports water bottles in outdoor activities. Trekking activities account for a large portion of the demand for sports water bottles, and planning an adventurous weekend trek is becoming trendy. For instance, according to a report from Outdoor foundation, there was an increased percentage of participation in outdoor activities from 50.7% to 52.9% in the U.S. The surge in such outdoor activities is expected to drive demand for reusable sports water bottles in the near future. 

Consumer need for a separate water bottle for sports activities has driven bottle makers to design attractive sport bottles. Increased demand for fitness and exercise accessories has resulted in substantial growth in the bottle market, with sport bottles being one of the most important accessories. Bottle manufacturers have been continually producing appealing and trendy sports bottles in a variety of shapes to satisfy the needs of customers, and also designs that entice them to buy.

Figure 1. Global Sports Water Bottles Market Revenue Share (%), By Region, 2020

Market Restraints

Drinking water from plastic water bottles without cleaning it is considered harmful for health. For instance, according to a research study conducted by ‘treadmill reviews’ in 2006, a random athlete’s water bottle had 313,499 CFU (Colony forming units) of bacteria, also out of all the types of bacteria found on water bottles, almost 60% are disease causing bacteria. The BPA-free plastic bottles contain certain chemicals that leach into water and can disrupt the hormonal system in humans. Moreover, production of such PET plastics consumes a lot amount of energy and require fossil-fuels which releases harmful pollutants into environment, and is harmful for workers as well. These pet plastics are not completely recyclable, the decomposition of such pet bottles secretes toxic substances polluting the land and oceans and threatens the aquatic life. The recycling process consumes a significant amount of energy and resources. The global sports water bottles market is projected to be hampered by these drawbacks of PET water bottles.