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Growing popularity of active lifestylesAnother major factor creating a conducive environment for the sports nutrition market is the popularity of active lifestyles. Gone are the days when people led a largely sedentary existence glued to desks and screens. There is now a significant cultural shift towards living an energetic lifestyle involving some form of physical activity on a regular basis. More individuals have started recognizing the mental and emotional benefits of routine workouts in addition to its physical perks. The rising health consciousness has also channeled this trend. The growing accessibility of fitness facilities and the promotion of sports at community levels have further spurred participation. From marathon running to soccer to CrossFit, there is no dearth of options for exercisers to choose from. The competitive spirit also drives many to push boundaries and achieve superior results through scientific training and nutritional interventions. As keeping up with strenuous workout routines demands proper nourishment and recovery, the requirement for sports foods and supplements is multiplying.
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