SPORTS AND FITNESS APPS MARKET ANALYSIS

Sports And Fitness Apps Market Size and Trends

The global sports and fitness apps market is estimated to be valued at US$ 10.32 Bn in 2025 and is expected to reach US$ 26.48 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 14.4% from 2025 to 2032.

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The market is expected to witness significant growth over the forecast period. A variety of sports and fitness apps available across both iOS and android platforms is expected to drive the higher adoption of these apps. Integration of latest technologies like augmented reality, virtual reality, AI, and availability of affordable smart wearable devices are also expected to boost demand. Rising health awareness among people and increasing popularity of connected devices for tracking fitness activities are other major factors expected to support the growth of the global sports and fitness apps market between 2025 and 2032. However, data privacy and security concerns may hamper the industry growth to some extent over the coming years.

Rising awareness about fitness and health

With growing health issues like obesity, diabetes, and heart diseases, people are becoming more conscious about their fitness and health. They want to stay active and maintain a healthy lifestyle. This has increased the importance of exercising and being physically fit. At the same time, busy schedules and hectic work life leaves little time for people to spend on workouts at gym. This is driving the demand for convenient fitness solutions that can fit into their daily routine without much effort. Sports and fitness apps are proving to be a handy option in this regard. These apps offer a variety of workout plans, exercise regimes and training tips right on the smartphones. Users can choose exercises as per their skill level, physical condition and time availability. They can work out at home, in office or while traveling without any equipment. The growing awareness about health issues and benefits of regular exercise is compelling people to adopt such digital fitness tools for their daily health and workout needs. This rising focus on fitness is a key driver for the increasing popularity of sports and fitness apps.

For instance, in February 2021, Fitbit, a subsidiary of Alphabet Inc., announced a partnership with NASA to provide Fitbit devices as a ready-for-work solution to support the health and safety of NASA employees. This initiative aims to leverage Fitbit's wearable technology to collect resting heart rate data and other key health indicators from NASA personnel, enabling early identification of flu-like illnesses before the onset of symptoms.