SPORTS AND FITNESS APPS MARKET ANALYSIS

Sports And Fitness Apps Market Size and Trends

The global sports and fitness apps market is estimated to be valued at US$ 9.02 Bn in 2024 and is expected to reach US$ 22.82 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031.

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The market is expected to witness significant growth over the forecast period. A variety of sports and fitness apps available across both iOS and android platforms is expected to drive the higher adoption of these apps. Integration of latest technologies like augmented reality, virtual reality, AI, and availability of affordable smart wearable devices are also expected to boost demand. Rising health awareness among people and increasing popularity of connected devices for tracking fitness activities are other major factors expected to support the growth of the global sports and fitness apps market between 2024 and 2031. However, data privacy and security concerns may hamper the industry growth to some extent over the coming years.

Rising awareness about fitness and health

With growing health issues like obesity, diabetes, and heart diseases, people are becoming more conscious about their fitness and health. They want to stay active and maintain a healthy lifestyle. This has increased the importance of exercising and being physically fit. At the same time, busy schedules and hectic work life leaves little time for people to spend on workouts at gym. This is driving the demand for convenient fitness solutions that can fit into their daily routine without much effort. Sports and fitness apps are proving to be a handy option in this regard. These apps offer a variety of workout plans, exercise regimes and training tips right on the smartphones. Users can choose exercises as per their skill level, physical condition and time availability. They can work out at home, in office or while traveling without any equipment. The growing awareness about health issues and benefits of regular exercise is compelling people to adopt such digital fitness tools for their daily health and workout needs. This rising focus on fitness is a key driver for the increasing popularity of sports and fitness apps.

For instance, in February 2021, Fitbit, a subsidiary of Alphabet Inc., announced a partnership with NASA to provide Fitbit devices as a ready-for-work solution to support the health and safety of NASA employees. This initiative aims to leverage Fitbit's wearable technology to collect resting heart rate data and other key health indicators from NASA personnel, enabling early identification of flu-like illnesses before the onset of symptoms.

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Convenience of using digital tools

Modern lifestyles are very fast paced and leave little room for traditional gym workout routines. People find it difficult to commute to gyms daily and spend hours there for exercise. At the same time, health consciousness is on the rise. This gap between the demand for fitness and constraints of daily schedule is fueling the demand for convenient digital solutions. Sports and fitness apps have emerged as a practical and hassle-free option to work out from any location at any time. With internet connectivity available at their fingertips through smartphones, users can access variety of exercises, workout programs, tutorials and real-time guidance from fitness experts through these apps. The exercises can be performed with or without equipment while travelling, waiting in line or even at home. Apps provide customized plans keeping in mind individual goals, preferences, and skill levels. Workouts can be scheduled as per daily routine and routines can be modified on the go. Apps help people stay active without disrupting their daily schedules and keeping track of their fitness journey. Their user-friendly features and convenience of use is a key driver for their increasing popularity as a mainstream fitness solution.