SPORTS AND FITNESS APPS MARKET ANALYSIS

Key Developments

• In June 2023, ASICS Corporation announced that its investment subsidiary, ASICS Ventures Corporation, invested in Valkyrie Industries Limited, a fast-growing tech startup. Valkyrie Industries Limited has developed innovative technology, including a hardware and software platform, focused on delivering immersive, muscle-based haptic experiences in sports and fitness applications.
• In November 2022, Headspace Health, a leading provider of digital mental health solutions, unveiled a groundbreaking new product that seamlessly integrates Ginger's premier coaching, psychiatry, and therapy services with Headspace Health's renowned meditation and mindfulness content.
• In November 2022, Google launched the Health Connect app on the Google Play Store, providing users with a centralized platform to manage their health and fitness data from multiple apps. Unveiled earlier in May 2022 at the Google I/O developer conference, Health Connect is revolutionizing the way individuals approach tracking and monitoring their overall wellness.
• In June 2022, ASICS and Zwift, a leading online fitness platform, launched a new digital running experience that allows participants to virtually run alongside ASICS-sponsored athletes. The two companies announced the debut of the "ASICS Pro Series," an athlete-led training program centered around the launch of ASICS' latest running shoe, the METASPEED EDGE+.
• In June 2022, Flo Health, the world's most popular women's health app, introduced Flo for Business, a corporate wellness solution available in 20 languages across over 175 countries. This innovative offering aims to empower employees with knowledge and tools to better understand and monitor their menstrual cycles, ovulation patterns, and overall reproductive health.
• In November 2021, Chennaiyin FC, an India-based Super League (ISL) football club, announced a partnership with Fitbit, the leading fitness tracking brand, for the 2021-22 ISL season. As part of this collaboration, the Chennaiyin FC players will utilize Fitbit devices, such as the Fitbit Charge 5, to monitor its physical and mental well-being throughout the season. The data collected from the Fitbit wearables will help the team's coaching staff optimize the players' training and recovery, ultimately enhancing their on-field performance.