SPORTS AND FITNESS APPS MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Convenience of using digital tools

Modern lifestyles are very fast paced and leave little room for traditional gym workout routines. People find it difficult to commute to gyms daily and spend hours there for exercise. At the same time, health consciousness is on the rise. This gap between the demand for fitness and constraints of daily schedule is fueling the demand for convenient digital solutions. Sports and fitness apps have emerged as a practical and hassle-free option to work out from any location at any time. With internet connectivity available at their fingertips through smartphones, users can access variety of exercises, workout programs, tutorials and real-time guidance from fitness experts through these apps. The exercises can be performed with or without equipment while travelling, waiting in line or even at home. Apps provide customized plans keeping in mind individual goals, preferences, and skill levels. Workouts can be scheduled as per daily routine and routines can be modified on the go. Apps help people stay active without disrupting their daily schedules and keeping track of their fitness journey. Their user-friendly features and convenience of use is a key driver for their increasing popularity as a mainstream fitness solution.