Specialty Paper Market – by Raw Material (Pulp, Binder, Fillers, and Additives), by Product Type (Décor Paper, Release Liner, Label Paper, Packaging Paper, and Printing Paper), by Application (Industrial, Construction, Packaging, Labeling, Printing, and Writing), by Region (North America, South America, Europe, Asia Pacific, and Middle East, and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2022-2028
Key players are adopting in-organic growth strategies such as new product launch and product development in order to gain market share in the global specialty paper market. For instance, in 2018, the company verso launched specialty label papers at Labelexpo America 2018. Labelexpo America 2018 is the largest event for the label and package printing industry in North America. The company has launched three new label papers, OptiLable HB, OptiLitho C1S, OptiPrime Inkjet WS to satisfy the growing needs of our specialty paper customers.
In 2018, Kruger specialty papers has planned to expand its product portfolio in specialty paper. As, Kruger’s Trois-Rivières facility delivered its first shipment of bleached thermomechanical pulp (TMP) which enabled the Wayagamack Mill to expand its product portfolio into a wider range of brightness levels. In this project the company invested around US$ 40 million to build the new bleached TMP plant at Kruger Trois-Rivières and to upgrade production at Wayagamack.