SOUTH EAST ASIA HALAL SKINCARE MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

Halal skincare products do not include substances such as pig fat and other animal-derived ingredients such as lanolin, keratin, gelatin, as well as alcohol and harsh chemicals like sulfates, parabens, etc. Demand for halal testing is on the rise in South East Asia due to growing awareness about halal products among consumers of specific communities, as they ensures authenticity and integrity of cosmetics products. Additionally, an increasing number of consumers are becoming aware of the transdermal nature of cosmetics and are concerned about the nature of the ingredients their bodies absorb. This concern as well as increasing demand for healthy products in South East Asia is driving the growth of the halal skincare products market in various countries of South East Asia such as Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Market Restraints

The skincare market is dominated by established western brands. These brands are widely available and easily accessible by consumers. Major non-halal cosmetic brands such as The Body Shop, 100% Pure, Eccobella, and many more are easily and widely available. These are perceived by some consumers as substitutes for cosmetics that do not conform to halal certification. The influence of westernization including western cosmetic brands that are not halal certified is still one of the major concerns for the South East Asia halal skincare market growth. All the above factors are expected to hamper the target market growth over the forecast period.