SOUTH EAST ASIA BEVERAGE AND WINE COOLERS MARKET ANALYSIS

South East Asia Beverage And Wine Coolers MarketSize and Trends

Beverage and wine coolers are used to preserve different type of beverages and wine in best possible conditions and to improve their shelf life. In need of versatile storage, these coolers are the perfect solution for chilling beers and sodas without freezing. The beverage and wine coolers have powerful cooling systems with a capability of reaching temperatures below 30 degree Celsius. According to the Coherent Market Insights analysis, the South East Asia beverage and wine coolers sensor market is expected to reach US$ 671.2 million by 2027 from 444.2 million in 2019.

Indonesia held a dominant position in the South East Asia beverage and wine coolers market in 2019, accounting for 43.8% share in terms of value, followed by Vietnam and Philippines.

Figure 1: South East Asia Beverage and Wine Coolers Market Share (%), By Region, 2019

Indonesia held dominant position in the South East Asia beverage and wine coolers market in 2019 and is estimated to retain its dominance throughout the forecast period. Indonesia is one of the most populated country in the South East Asia region.  The population of the Indonesia accounted for 267.7 Million in 2018, according to the World Bank data. In addition to this, the GDP per capita income of Indonesia is increasing at a rapid pace. For instance, GDP per capita income of Indonesia increased from US$ 3,331.6 to 4,135.5 in the period of 2015 to 2019, according to the World Bank data. With the increasing per capita income, the spending power of people in Indonesia is also increasing. The people in Indonesia are expected to increase their spending on the grocery products such as beverages. Owing to the increasing population and spending power, the demand for the beverages in Indonesia is also expected to increase, which will fuel growth of the beverage and wine coolers market in South East Asia.

Figure 2: South East Asia Beverage and Wine Coolers Market Value (US$ Mn), 2017 - 2027

South East Asia beverage and wine coolers market was valued at US$ 444.2 Mn in 2019 and is expected to reach US$ 671.2 Mn by 2027 at a CAGR of 5.1% between 2020 and 2027.

Among product type, beverage cooler segment is expected to dominate the market during the forecast period, owing to rising trend towards alcohol consumption

Beverage segment accounted for highest market share of 56.08% in 2019. The young population have started to tend to prefer exotic and trendy western food and drinks over traditional flavor. Moreover, the alcohol consumption in countries such as Vietnam, Laos, and Cambodia is also high. For instance, in 2017, average alcohol consumed by each person was 8.7 liter and 6.7 liter in Vietnam and Cambodia, according to Coherent Market Insight Analysis. Moreover, wine require coolers for storage. Thus, rapidly growing alcohol industry is expected to propel growth of the beverage and wine cooler market in the South East Asia countries including Indonesia, Cambodia, Vietnam, and Philippines.