SOUPS MARKET ANALYSIS

Soups MarketSize and Trends

Soup is a type of liquid food that is prepared using vegetables, meat, fish, water, and other additives. Consumption of soup has many benefits. It is a source of nutrients, which are essential for proper functioning of the body. American Heart Association recommends that an adult should consume eight or more servings of vegetables and fruits per day. Soups can help to achieve this amount easily. The growing demand for convenience foods, increasing health awareness, introduction of new flavors in the market, and attractive advertisements by the soup manufactures are the key drivers of soups market. Moreover, urbanization, growing disposable incomes, increase in working women population, and hectic lifestyle are further fueling the growth of soups market. The rising awareness about health risks associated with the consumption of preservatives in ready-to-cook soups is a major restraint for soups market. However, many manufacturers are introducing products with low preservative content.