SOUPS MARKET ANALYSIS

Market News

Soups Market: Key Developments

• In September 2019, Campbell Soup Co.’s official sponsor had teamed up with NFL stars Dak Prescott and Saquon Barkley for launching a new brand platform called “Champions of Chunky”. This new brand platform would adopt an integrated marketing champion comprising of social media engagements and local market activations.
• In Dec 2018, Baxter’s Food Group had launched an enhanced hearty range, which comprised up of the new livery of core soup products and the super goods range. The recipes of these new products focused on the importance of healthy lifestyle and included several key ingredients having health benefits.
• In 2015, the B&G Foods had completed the acquisition of Beer creek business when it acquired specialty brand of America’s Inc. for USD 155 million. With this acquisition, the company would be in a position of supplying hearty soup mixes, which would be sufficient for a family of more than four. These products would be available in supermarkets.