SOUPS MARKET ANALYSIS

Market Challenges And Opportunities

The growing demand for convenience foods, increasing health awareness, introduction of new flavors in the market, and attractive advertisements by the soup manufactures are the key drivers of soups market. Moreover, urbanization, growing disposable incomes, increase in working women population, and hectic lifestyle are further fueling the growth of soups market. The rising awareness about health risks associated with the consumption of preservatives in ready-to-cook soups is a major restraint for soups market. However, many manufacturers are introducing products with low preservative content.