SOUPS MARKET ANALYSIS
The companies are adopting various inorganic and organic growth strategies such as new product launch, mergers, and acquisitions to retain their market position. For instance, Campbell Soup acquired Pacific foods in June 2017 for US$ 700 million. An example of new product launch is the Well Yes! Line of soups by Campbell, which contains ingredients such as kale, farro, sweet potatoes, and quinoa in January 2017. Key market players in the soups market are Associated British Foods, Baxter’s Food Group, B&G Foods, Inc., Campbell Soup Co., Greencore Group Plc., General Mills, Inc., Nestlé S.A., Nissin Foods Holdings Co. Ltd, The Kraft Heinz Company, and Unilever Plc.
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