SOFTWARE DEFINED STORAGE MARKET ANALYSIS

Regional Analysis

Asia Pacific software defined storage market is projected to grow with the highest CAGR in the forecast period.

North America held a dominant position in the market in 2016 and is projected to retain its dominance throughout the forecast period. The U.S. and Canada are the major growth engines in the region. The increasing government projects related to digitalization is a major factor fueling growth of software defined storage market in this region. According to U.S. digital government strategy report on “Building a 21st Century Digital Government”, the government aims to develop better digital services to enhance lives of the country’s population.

Asia Pacific is projected to be fastest growing market for software defined storage over the forecast period, with India, China, and Japan positioned as the major growth engines in the region. The increasing IT industries and growing numbers of startups become one of the major factor for rising demand for data storage market, will boost the demand for software defined storage solutions. According to economic survey 2015-2016 released by Government of India, the country has over 19,000 technology enabled startups driven by consumer internet and financial services startups. Moreover, according to survey report in 2015, the India startup raised US$ 3.5 billion. Due to popularity of software defined storage benefits such as creates smarter integration between workload & storage, gain control & efficiency and acquire real time scalability, the small and medium size enterprises adopting this technology. Hence, this helps small and medium enterprises to reduce storage cost and achieving better business functions.