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SOCIAL MEDIA ANALYTICS MARKET ANALYSIS

Social Media Analytics Market, by Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, and Others), by Analytical Type (Predictive, Prescriptive, Diagnostic, and Descriptive), by Deployment Type (On-premises and Cloud-based), by Organization Size (SMEs and Large), by Industry Vertical (Banking, Financial Services, & Insurance (BFSI), Telecommunications & IT, Retail & Ecommerce, Healthcare & Life Sciences, Manufacturing, Government & Defense, Energy & Utilities, Media & Entertainment, Travel & Hospitality, Transportation & Logistics, and Others), and by Geography - Global Industry Insights, Trends ,Outlook, and Opportunity Analysis, 2022-2028

Regional Analysis

Social Media Analytics Market: Regional Insights

On the basis of region, the global social analytics market is segmented into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The U.S. held the dominant position in the market in 2017 and is expected to maintain the dominance throughout the analysis period, owing to factors such as dominance of digitalization and presence of leading companies in numerous verticals including IT & telecom, healthcare, automotive, electronics, and others in the region.

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