SOCIAL MEDIA ANALYTICS MARKET ANALYSIS

Social Media Analytics MarketSize and Trends

Social Media Analytics Market: Taxonomy

By Application

• Sales and Marketing Management
• Customer Experience Management
• Competitive Intelligence
• Risk management and Fraud detection
• Public safety and Law enforcement
• Others

By Analytical Type

• Predictive Analytical
• Prescriptive Analytical
• Diagnostic Analytical
• Descriptive Analytical

By Deployment Type

• On-premises
• Cloud-based

By Organization Size

• Small and Medium Enterprises (SMEs)
• Large Enterprises

By Industry Verticals

• Banking, Financial Services, and Insurance (BFSI)
• Telecommunications and IT
• Retail and Ecommerce
• Healthcare and Life Sciences
• Manufacturing
• Government and Defense
• Energy and Utilities
• Media and Entertainment
• Travel and Hospitality
• Transportation and Logistics
• Others

The retail and e-commerce sectors together accounted for highest market share and are expected to continue their dominance during the forecast period. In the present scenario, various industry verticals are going through a digital transformation to revolutionize their processes and improve customer reach. For instance, mobile e-commerce is rapidly rising in terms of popularity and serving as one of the most convenient alternative to conventional stores.  This huge transformation has led organisations to rely on the real insights gained though these digital channels, as it helps them to develop their strategic moves and developments.