Social Gaming Market, By Game Type (Casual Games, Strategy Games, Action Games, Role-Playing Games (RPGs), and Others), By Monetization Model (Free-to-Play (F2P), Premium, and Subscription-Based), By Platform (Mobile, PC, Console, and Web-based), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Sep 2024

Code : CMI4357

Pages :130

Formats :

Excel and PDF

Industry : Smart Technologies

Regional Analysis

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North America dominates the global social gaming market with an estimated market share of 43.6% in 2024 due to widespread smartphone and internet penetration alongside strong digital infrastructure and connectivity. Social gaming perfectly suits the mobile-first digital native population in the region with a large percentage of users engaging with games on their smartphones on a daily basis.

Leading social gaming companies such as Zynga Inc., Electronic Arts (EA) - Social Gaming Division, Activision Blizzard, Take-Two Interactive, etc. have also cemented their presence in North America through strategic investments, acquisitions and partnerships that have strengthened their distribution networks and user acquisition abilities. This has made it easier for them to scale up users in the region. North American gaming industry has fostered innovation through initiatives focused on virtual reality, augmented reality and cloud gaming which have benefited social gaming as well.

For instance, in March 2023, Tencent Holdings Ltd., a prominent China-based multinational technology conglomerate and a leading player in the gaming industry, expanded its gaming studios in North America to increase its market presence. This strategic move aims to strengthen Tencent's foothold in the competitive North American gaming market, allowing the company to better develop and publish its popular titles while fostering collaborations with local developers. By enhancing its studio capabilities, Tencent seeks to leverage the region's rich gaming ecosystem and meet the growing demand for interactive entertainment.

Asia Pacific has emerged as the fastest growing regional market for social gaming. Countries like India, Indonesia, Philippines and Vietnam are experiencing exponential growth in internet and smartphone users, and this boosts social gaming in the region. Lower data costs have also made social games more accessible in these price sensitive markets.

Regional publishers have found success with hyper casual titles as well as strategic games set in mythical historical settings that appeal to local audiences. Collaborations between international studios and local influencers have raised awareness and discovery of new social gaming launches.

With growing prosperity in cities and greater disposable income, more players in Asia Pacific are spending on in-game items and purchases. New forms of digital payments are increasing monetization potential especially in large markets like India. Combination of a massive untapped consumer base, affordable smartphones and data, wide localization of content as well as rising digital spending power make Asia Pacific the most promising long term growth market for social gaming companies globally.