Social Gaming Market, By Game Type (Casual Games, Strategy Games, Action Games, Role-Playing Games (RPGs), and Others), By Monetization Model (Free-to-Play (F2P), Premium, and Subscription-Based), By Platform (Mobile, PC, Console, and Web-based), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Feb 2025

Code : CMI4357

Pages :130

Formats :

Excel and PDF

Industry : Smart Technologies

Social Gaming Market Size and Trends

Global social gaming market is estimated to be valued at US$ 36.22 Bn in 2025 and is expected to reach US$ 106.19 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 16.6% from 2025 to 2032.

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The Global Social Gaming Market growth is driven by rising internet and smartphone penetration worldwide. Increased time spent online and preference for casual gaming on social media platforms can drive the social gaming market growth. Market players are focusing on introducing innovative gaming formats and monetization strategies to engage users for longer periods.

Market Driver - Increasing popularity of mobile and social media gaming

Global Social Gaming Market has witnessed growth due to widespread adoption of smartphones and tablets across the world. With powerful capabilities of mobile devices that enable graphics-rich, immersive gaming experiences on- the-go, mobile gaming has become a dominant segment within online gaming space. The ability to easily connect with friends through social media platforms has propelled the popularity of social gaming, where people can play and collaborate with others online.

Mobile games offer highly polished, console-like gaming that was not possible on phones. Blockbuster franchises like Pokémon Go and Candy Crush Saga have achieved mass appeal and shown the commercial potential of mobile formats. Their success underscores how mobile and social features can effectively converge to create engaging gameplay. With mobile internet connectivity becoming ubiquitous, people now have opportunities to fill idle moments with quick mobile games anytime, anywhere. This has translated into significant times spent in-game on phones each day. Meanwhile, social elements let players leverage their network of real-world connections to help or compete with each other in games.

In February 2025, Playtika Holding Corp., a leading mobile gaming entertainment company that is known for its portfolio of popular social casino games, merged with a gaming analytics firm such as Roblox Corporation, Epic Games, Inc., Playtika Holding Corp., Gameloft SE, etc. to enhance its user experience and engagement strategies. This strategic move aims to leverage advanced analytics to better understand player behavior and preferences, ultimately improving game design and increasing player retention. By integrating innovative analytics solutions, Playtika seeks to strengthen its position in the competitive Social Gaming Market and provide players with more personalized and engaging gaming experiences.