Social Gaming Market, By Game Type (Casual Games, Strategy Games, Action Games, Role-Playing Games (RPGs), and Others), By Monetization Model (Free-to-Play (F2P), Premium, and Subscription-Based), By Platform (Mobile, PC, Console, and Web-based), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Sep 2024

Code : CMI4357

Pages :130

Formats :

Excel and PDF

Industry : Smart Technologies

Key Developments

In October 2023, Activision Blizzard, a leading interactive entertainment company known for its popular Call of Duty franchise, introduced a new social feature in Call of Duty: Warzone to boost player engagement. This feature aims to enhance the multiplayer experience by facilitating more seamless communication and collaboration among players, ultimately fostering a stronger sense of community within the game. The introduction of this social feature aligns with Activision Blizzard's ongoing efforts to continuously improve and expand the Call of Duty: Warzone experience, as evidenced by the recent launch of the highly anticipated Call of Duty: Modern Warfare III and the upcoming Call of Duty: Warzone Mobile.
In September 2022, Roblox Corporation, a leading online platform that allows users to create and play games, partnered with several brands to host in-game events and experiences. This initiative aims to enhance user engagement by integrating branded content into the immersive environments of Roblox. By collaborating with various companies, Roblox seeks to create unique interactive experiences that resonate with its diverse player base, further solidifying its position as a key player in the gaming and entertainment industry.
In April 2021, Electronic Arts Inc. (EA), a global leader in interactive entertainment, completed its acquisition of Glu Mobile Inc., a prominent mobile game developer known for its popular titles like Covet Fashion and Kim Kardashian: Hollywood, for US$ 2.1 billion in enterprise value. This acquisition aims to enhance EA's mobile gaming offerings by combining the strengths of both companies, creating a market-leading portfolio of over 15 top live services across various genres. The integration of Glu Mobile's expertise and extensive player base is expected to accelerate EA's growth in the mobile gaming sector, which is the largest gaming platform worldwide.
In January 2021, Zynga Inc., a leading developer of social video game services known for hit titles like FarmVille and Words with Friends, launched a new social casino game to expand its portfolio in the casual gaming market. The game, which leverages Zynga's expertise in creating engaging social experiences, aims to capitalize on the growing popularity of mobile casino-style games among casual gamers. This launch aligns with Zynga's strategy of diversifying its game offerings and strengthening its position in the rapidly evolving mobile gaming landscape.