Regional Analysis

Market Outlook

Europe holds the largest market share for snus, owing to Government rules and regulations with respect to smoking and contaminating the environment, which has massively called for smokeless entities for the users. Hence, consumers are adopting snus and electronic cigarettes, which do not pollute the environment as compared to conventional cigarettes.

Sweden is the major exporter of snus and the pouched snus is mostly consumed by the Swedish citizens due to convenience. According to the National Center for Biotechnology Information (NCBI), an average consumer consumes about 19 g of snus per day and the trend is more common with the Swedish males. Snus, according to the Swedish consumers fulfils the social functions of smoking and is far better than cigarettes due to which people the existing and the new users are opting for snus more than any other product. Certain anti-smoking organizations in Europe are trying to ban the export of the product to other countries, which is restraining growth of the global snus market in Sweden.

Likewise, in Norway too, the Swedish snus is legally sold and socially accepted. It is majorly mostly consumed by the younger generation and is the most common form of tobacco consumed. Cigarette sales are declining, as more people curb the deadly habit due to rising taxes and a proliferation of alternatives such as e-cigarettes and snus, which are potentially less harmful.

Geographies covered:

Sweden, Denmark, Norway, Europe