SNUS MARKET ANALYSIS
Snus Market Key Developments:
Companies dealing in snus market are adopting strategies including collaborations and product development to expand the business and mark their presence in the global snus market.
For instance, in July 2017, British American Tobacco significantly increased the size of company’s oral tobacco products with addition of leading moist snuff and snus brands to its existing product portfolio in the U.S.
In March 2019, Altria Group Inc., leading cigarette manufacturer based in the U.S., entered into oral nicotine category with an definite agreement to acquire 80% of certain companies of Burger Sohne Holding AG.
In August 2019, Altria and Philip Morris plans merger in order to focus on the U.S. and international tobacco market. The two companies hold the product portfolio of tobacco and cigarette led by Marlboro and is planning to expand its business of oral nicotine line.
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